Video marketing is a big investment for many companies and brands. Sometimes they do it right but other times, they fail fantastically. However, there’s one surefire way to get your audience to appreciate and even engage in your videos. It’s so simple that it’s often overlooked – it’s simply to tell your story.
Most brands forget sharing their why – why they’re even in business or why they do what they do. If you’re on board to telling and sharing your story, there are three important things to remember:
1. Never go cheap on your videos.
A lot of companies cut corners on this because they think it’s not important. But remember, you’re creating an impression of your brand or your business. Chances are, if you have a new customer or client, your introduction video will be the first thing they watch to find out who you are. You can hire a professional video production company to shoot your videos. However, if you want to DIY it, then rent or invest in good quality equipment. You don’t have to go broke but be smart and think quality.
2. Find out what you have to say.
This is crucial. Know your why; showcase your main story and why you even started the company or the business in the first place. Share your goals or even your fears for the future. Tell your story through the perspective of one person, someone who is fully intertwined with the ideologies of the company or brand.
3. Keep your story short but interesting.
Brevity is desirable and ideal. If you can convey your story in a short amount of words along with great visuals, it will connect with your audience.
Need help telling your story? Get in touch with us and we’ll be more than happy to help you out.