It’s been called “the most compelling call-to-action on the web,” by business leader, Andrew Angus. What was he talking about, you ask?
The play button! Videos are bigger than ever before. If you’re running a business and you don’t have a video marketing plan then you’re losing out.
Videos are bigger than ever before. If you’re running a business and you don’t have a video marketing plan then you’re losing out.
A few years back, content marketing was the end game for most businesses that wanted to succeed. It’s still a solid plan, but video marketing has commanded a huge part of the pie that it’s become hard to ignore.
Studies done in 2015 discovered that videos now account for 50% of all mobile traffic. Imagine that! There’s approximately 78% people who watch videos every week and 55% of that watch them every single day. Even just the mere mention of “video” in an email increases click rates by 19%.
But why would your business need a video?
Lots of reasons. A good introduction video, for example, addresses everything. It introduces you to your audience, interacts with them and provides relevant information they can use. It’ll make them laugh, cry, smile and even urge them to trust and buy from you, along the way.
With the rise of video based companies like Periscope and Meerkat, to name a few, it’s undeniable that hitting that play button has become ubiquitous in our everyday lives. So, as a business or a video provider, don’t miss out!
If you want more stats to convince you, check out this cool infographic chart created by High Q. CLICK HERE