Film distribution can be straightforward if you’re a huge video production company or backed by large Hollywood film studios. But, if you’re an indie filmmaker or someone starting out in the film industry, getting your film distributed is a lot trickier.
Filmmaking and film production is a complicated process. For many, they think the journey stops after the film is done, but really, this is where it starts. Now you need to get people to see the film. And they won’t see it, if you don’t find a distributing platform. Here are some tips to keep in mind.
Be Realistic About Your Options
First, you need to gain good footing on possible avenues where your film could show. A lot of indie filmmakers hope their film would show in the theater but sometimes this isn’t possible or even not the right choice. Think logically about what type of film you have and list down possible avenues where you could show it. This is especially true in the modern world, there are various social platforms where you can advertise and websites where you can showcase your film.
Traditional Distribution is Changing
With the rise of Netflix and Video on Demand services, the traditional distribution markets have changed drastically in the past few years. Sure, ideally, theatrical releases are still great but the duration is shorter before the film goes on to paid channels. This happens since the demand of people wanting the latest films become much stronger.
Consider Online Streaming or Distribution
While Netflix and Amazon are two of the biggest names in online film distribution, they’re not the only players in town. Fandor, for instance, is a paid service that caters to indie film distribution. Tugg, is another crowdsourced platform that allows people to do film screenings in their town. The more obscure online film distributors often cater to smaller budget films.
Festivals Aren’t Everything
Sometimes filmmakers think getting into a film festival means they have great chances of distribution. But the fact of the matter is that approximately 60% of the films (in Sundance, for instance) doesn’t get picked up for distribution at all. The main point is that just because you get picked for a top festival doesn’t guarantee distribution will come.
Selling Your Film
Yes, it’s an odd notion but for some, selling the film and getting it distributed is tied together. If your indie film is good enough, you might be able to find a purchaser, video production company, major LA or New York company to even purchase it and have them worry about distribution. It’s not impossible and sometimes the best solution.
Distributing your film means a lot of hard work on your part especially if you’re an indie filmmaker or artist. And all of the work continues on after you actually make your film. The process can be challenging and will require even more from you. But as you can see, you do have options around getting your precious indie film out there.