Visual marketing has been dominating for the past year. And it’s only going to get better! Projections say that by 2019, 80% of the traffic on the Internet will be from videos. If you have a business or trying to set up one, you might want to take note of these visual marketing trends to build up your audience.
Video on Email Marketing Campaign
This comes as no surprise. As video becomes more prominent, email-marketing campaigns with videos will also be easier to digest compared to blocks of text. If you do this, play with the length, 3 minutes or less of video would be a good length.
Animated GIFs are short, fun and easy to make. It’s also great for feeding people’s short attention span.
Branded videos are soaring these days. Videos are great for providing value in digestible ways. Plus, it engages users and perfect for calls to action.
Videos on Product and Homepage
YouTube videos and other off-site videos might be increasing but so are on-site videos. Having videos on the homepage and product page are a great way to explain your product and help convince your customer.